@thesis{thesis,
		author={  Dr. Edy Purwo Saputro and Sultana  Yazid Sofyan},
		title ={Strategi Marketing Campaign @ariefmuhammad Dalam Peningkatan Brand Awareness  @prepp Studio},
		year={2022},
		url={http://eprints.ums.ac.id/102948/},
		abstract={This study discusses the use of marketing strategies carried out by Arief Muhammad digitally through Instagram in a campaign with @preppstudio. In this study, the purpose of this study was to find out Arief Muhammad's marketing communication strategy that was carried out to increase @preppstudio brand awareness. In this study using a qualitative descriptive method. Data collection techniques using observation techniques. This research focuses on the use of integrated marketing communication & persuasion communication. The results of this study are the use of indirect marketing with indirect persuasion communication in seeking the attention of netizens. From the results of the study, it was also found that a product placement strategy helped in increasing @preppstudio's brand awareness. The increase in @preppstudio's brand awareness is very high with persuasive communication carried out through a campaign. Thus, it can be concluded that indirect marketing was carried out by Arief Muhammad in a marketing campaign to increase @preppstudio brand awareness.}
		}