@thesis{thesis, author={ Zulfa Irawati and Ghaffar Muhammad Afan}, title ={Pengaruh Kualitas Pelayanan, Kepercayaan Pelanggan, Harga, Citra Merek dan Nilai Pelanggan terhadap Kepuasan Pelanggan pada Galery Smartfren}, year={2019}, url={http://eprints.ums.ac.id/79418/}, abstract={The research aims to investigate the Effect of Service Quality, Customer Trust, Price, Brand Image and Customer Value on Customer Satisfaction in the Smartfren Gallery. The object of this study is the Surakarta Smartfren Gallery. Samples taken in the study were 150 consumer respondents who had visited the Surakarta Smartfren Gallery. The analysis technique used is Purposive Sampling. Data collection using a questionnaire. The analytical method used is Multiple Linear Regression Analysis, Test Validity and Reliability, Classical Assumptions Test. Based on the results of the analysis found, it can be explained that Service Quality, Customer Trust, Price, Brand Image and Customer Value Have a Positive and Significant Impact on Customer Satisfaction. Service Quality Model, Customer Trust, Price, Brand Image and Customer Value Can Explain Customer Satisfaction of 17.3%.} }