@thesis{thesis, author={Busira Grasela Adriyana}, title ={Persepsi masyarakat tentang promosi objek wisata kampung warna warni kota Malang melalui media sosial facbeook}, year={2020}, url={https://eprints.unmer.ac.id/id/eprint/3158/}, abstract={Tourism isanactivitythatdirectlytouchesandengagesthecommunity,thusbringinga varietyofbenefitstothelocalcommunityanditssurroundings.Eventourism issaidtohave extraordinary break-down energy, which is able to make local people experience metarmorphoseinvariousaspects.dynamicactivitiesthatinvolvemanypeopleandenliven variousbusinessfields,intheareaofglobalizationtoday,thetourism sectorwillbethemain driveroftheworldeconomyandbecomeaglobalizedindustry.Oneoftheprovincesin IndonesiathathastourismpotentialistheprovinceofEastJava.Wheretheprovinceholdsalot oftourism potentialandvaried,rangingfromculturaltourism,naturetourism,religioustourism, culinarytourism andindustrialtourism OneofthetouristattractionsinthecenterofMalangis thecolorfulvillageofJodipanwhichisanewtouristspot,namelyreshufflefrom slumsthat werealmostevictedbythecitygovernmentofMalang.Withthesetouristattractionsdirectlyor indirectlyhaveopenedjobsforthepeopleofJodipanvillage,bothfrom tradingwhetherfood, crafts.Thisstudyaimstodeterminehow perceptionsaboutthepromotionofcolorfulvillage tourismobjectsthroughsocialmedia/fecebook Themethodusedbyresearchersinthisthesisresearchisadescriptivequalitative approach,whereresearchisconductedbasedonnaturalconditionsinthefieldtoexplore informationwithouttryingtoinfluenceinformants.Throughaqualitativedescriptiveapproach, thedatageneratedisdescriptivedatanotintheform ofnumbers,butintheform ofwritten words,oralandconcepts. TheresultsofthisstudyindicatethatFacebooksocialmediahasaveryimportantrolein spreadingtourism informationorforpromotioninthetourismsector.Choosingtherightmedia willhaveabigimpactonapromotion.ThisisanopportunityforthecommunityaroundJodipan tourismtobemorecreativeindevelopingtourismandeconomicpotential.} }