@thesis{thesis,
		author={Muhibbuddin  Rifqi Ihza},
		title ={PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN NASABAH PADA PT. BANK RAKYAT INDONESIA KOTA MALANG},
		year={2023},
		url={https://eprints.unmer.ac.id/id/eprint/3807/},
		abstract={This study aims to analyze and determine the effect of the service marketing mix in the form of products, promotions, locations, people, processes and physical evidence both partially and simultaneously on customer satisfaction. The number of samples in this study were 125 respondents. The sampling technique used purposive sampling. Data collection techniques in this study using a questionnaire. The data analysis technique uses multiple linear regression analysis. The partial results show that product, promotion, process and physical evidence variables have a significant effect on customer satisfaction while location and people variables have no significant effect on customer satisfaction. Simultaneously the variables of product, promotion, location, people, process, and physical evidence have a significant effect on customer satisfaction.}
		}