@thesis{thesis,
		author={Prasetyo  Fahira Adya},
		title ={Pengaruh Brand Ambassador dan Brand Image Terhadap Keputusan Pembelian Produk Nature Republic Pada Kpopers di Group Chat Cheries},
		year={2022},
		url={http://eprints.upj.ac.id/id/eprint/2822/},
		abstract={This research has a background that discusses the company's efforts to maintain the market by using a creative strategy, namely the brand ambassador as a brand speaker. This study was conducted to determine the effect of brand ambassadors and brand image on purchasing decisions for Nature Republic products at Kpopers in the Cheries Group Chat. The research method used in this study is quantitative research with associative methods. The data used is primary data by taking the number of respondents through distributing questionnaires (questionnaires) to Kpopers in the Cheries Group and getting results of 149 respondents. The analytical technique used is processed with SPSS 25 software. The results of this study indicate that brand ambassadors have a positive and significant effect on purchasing decisions. Then, brand image has a positive and significant effect on purchasing decisions. Then, brand ambassador and brand image have a positive and significant effect on purchasing decisions.}
		}