@thesis{thesis,
		author={Ibrahim  Abdel Salem Emhemmed},
		title ={أثر استراتيجية تسويق الخدمات المصرفية علي قرار الزبون: دراسة حالية في مصرف ماندري الاسلامي  مالانج  إندونيسيا},
		year={2016},
		url={http://etheses.uin-malang.ac.id/10197/},
		abstract={?????? ?????

????? ??????? ???? ??????? ?? ?????? ??? ??? ?????????? ????? ??????? ???????? ??? ???? ?????? ?? ?????? ???????? ???????- ?????? ????????? ????? ?????? ??????? ??????? ??? ????? ??? ?????????? ?????? ??????? ??? ???? ?????? ?????? ??? ?????????? ????? ??? ???? ?????? ?????? ??? ?????????? ??????? ??? ???? ?????? ?????? ???  ?????????? ??????? ??? ???? ?????? ?????? ??? ?????????? ??????? ??? ???? ?????? ?????? ??? ?????????? ?????? ?????? ??? ???? ?????? ????? ??? ?????????? ???????? ??? ???? ?????? ?? ?????? ???????? ???????- ?????? ?????????.

?????? ?????? ?????? ?????? ????? ????? ????? ????? ?? ????? ?????? ???????? ???????- ?????? ????????? ???? ?????? ??????? ???? ????? ????? ???? ????? ?? ??? ?????? ??????? ????? 150 ?????? ??????? ?????? ??????? ????????? ?????? ???????? ?????? ?????? ??????? ?? ???? ??????? ?????.

?????? ????? ??????? ??????? ???????? ??? ???? ???? ??? ????? ??????? ???? ?????????? ????? ??????? ??????? ??? ???? ?????? ?? ???? ??????? ???????? ??? ????? ????? ????? ???????? ??????? ??? ???? ???? ??? ????? ??????? ???? ?????????? ???? ??: ?????? ??????? ?????? ???????? ???????? ???????? ??????? ?????? ????????? ??? ???? ?????? ?? ???? ??????? ???????? ????? ???? ??????? ???? ??????? ?????? ??????? ????? ?????? ????????? ??? ??????? (??????  0.346) (????? 0.291) (???????0.248) (??????? 0.260) (??????? 0.322) (?????? ?????? 0.384) (???????? 0.200).

ABSTRACT

The main aim  of this study: To know  strategy   impact  of banking   service marketing   on client's  decision   in Islamic Bank  of Mandiri - Malang / Indonesia , and also  to reach  to sub-aims   which   are know strategy   impact  of submitted   services   on client's  decision,   strategy   impact  of prices  on client's  decision.   strategy   impact  of  distribution   on client's  decision,   strategy   impact  of advertisement    on  client's, decision,   strategy   impact  of individuals   on client's  decision, strategy  impact  of real  evidence   on client's  decision,  strategy   impact  of  operations  on   client's  decision  in 1Islamic  Bank of Mandiri-Malang /   Indonesia.

The researcher  used  descriptive   quantitative    approach   and research   population    includes

Clients of  Islamic  Bank of Mandiri- Malang/ Indonesia  and researcher designed  a questionnaire    for this  purpose.   Sample  research  was purposive   Sampling   consist  of  150 clients.  Researcher   used statistical   means to analysis  data,  proving   the assumptions    and make  sure  of quantitative    form  conditions.

Results  of main   assumption   analyses  showed  that there  are differences With statistical notation   for strategy   impact  of submitted   services on client's  decision   in Islamic    Bank of Mandiri  whereas  results of  analysis of  sub-assumptions   showed  that  there  differences with  statistical  notation   for strategy   impact  of : submitted   services,   prices, distribution,	advertisement,   individuals,   real evidence   and  operations   on  client's decision  in Islamic  bank  of Mandiri.  The  value  or impact  for  these  factors  was in varying degrees  and  its statistical   value  respectively   (submitted   service 0.346) (price 0.291) (distribution    0.248)  (advertisement    0.260)  (individuals    0.322)  (real  evidence0.384) (operations   0.200).

ABSTRAK

Tujuan utama dari penelitian ini adalah untuk mengidentifikasi dampak strategi pemasaran layanan perbankan terhadap keputusan nasabah di bank mandiri syariah Malang, Indonesia. Serta memperoleh sub-tujuan dari penelitian ini berupa mengetahui dampak dari strategi pelayanan yang ditawarakan,  strategi harga, strategi distribusi, strategi promosi, strategi individu (pegawai), strategi bukti fisik dan strategi operasional terhadap keputusan nasabah di bank mandiri syariah Malang, Indonesia.

Peneliti menggunakan metode penelitian deskriptif kuantitatif, populasi penelitian ini adalah para nasabah bank mandiri syariah Malang, Indonesia. Peneliti merancang kuesioner untuk tujuan ini. Jumlah sampel 150 nasabah. Peneliti menggunakan media statistik dalam menganalisis data untuk membuktikan hipotesis dan memeriksa beberapa syarat dari model kuantitatif.

Hasil analisis dari hipotesis utama adalah ada dampak signifikan dari strategi pemasaran layanan yang ditawarkan terhadap keputusan nasabah di bank mandiri syariah, dimana hasil analisis dari sub hipotesis menunjukkan bahwa ada dampak signifikan dari semua strategi tersebut terhadap keputusan nasabah. Besar dampak dari faktor-faktor tersebut sebagai berikut: (layanan 0.346) (harga 0.291) (distribusi 0.248) (promosi 0.260) (individu pegawai 0.322) (bukti fisik 0.384) (operasional 0.200).}
		}