@thesis{thesis,
		author={ARIESTA   NOVIA RAHMAWATI},
		title ={PERILAKU  KONSUMEN BERDASARKAN MULTI ATRIBUT PRODUK JAJANAN KHAS MAGETAN “ROTI BOLU”},
		year={2014},
		url={http://eprints.upnjatim.ac.id/6875/},
		abstract={Assessment of product attributes can describe and reflect the attitudes of consumers or consumer behavior in spending and consuming a product . This study aimed to analyze the characteristics of the consumer , consumer
confidence analyze attitudes toward multiatribut brand bread and cake by describing consumer behavior in buying and consuming bread sponge .
Descriptive Analysis and Analysis Fishben used to answer any purpose of this study . 
The results showed consumers based on age level there is 37.5 % with respondents aged 20-26 years , female respondents , 57.5 % based on the latest education S1 with a percentage of 47.5 % and the percentage of education past high school 35.0 % based on the level of job PNS with a percentage of 37.5 % and a student or students with a percentage of 32.5 % . Income level of 1,000,000 , - up to Rp . 4.000.000 , - percentage of 57.5 % . Size for consumers rated very important by a score of 0.68 . The taste of bread sponge chosen as the
attributes that consumers are very delicious , with a highest score of 1.95 with Sedap Rasa brand , but consumers rate the attributes of the size of the bread
sponge is not very interesting . Consumers prefer to buy bread sponge in the gift shop or snack shop . Long experience proves that consumers like bread sponge .
One week or two weeks once consumers consume bread cakes and enjoyed the morning and afternoon for breakfast or as a companion to a cup of tea or coffee .
Information from friends is a factor that can influence the consumer in buying bread sponge . Consumers are willing to inform the bread sponge to family or friends , because the quality is pretty good . 
By knowing the weaknesses of the attributes of a product , then the manufacturer can improve the quality of these attributes so that consumers preferred .
 
Keyword: Consumer Behavior, Multiatribut, Roti Bolu
}
		}