@thesis{thesis, author={ROCKY MAULANA MAHESA}, title ={ANALISIS PSIKOLOGIS KONSUMEN REMAJA TERHADAP KEPUTUSAN PEMBELIAN PRODUK “JAJANAN” ONDE–ONDE DI MOJOKERTO}, year={2014}, url={http://eprints.upnjatim.ac.id/6888/}, abstract={Consumers teenagers growing in number and in terms of behavior change psychology along with the development of social, economic and cultural. The attitude of traditional snacks particular product selection onde-onde is an expression of adolescent consumers who experience changes constantly adjust to motivation, perception, learning, beliefs and attitudes, which as one of the factors that influence the psychological attitudes of consumers in product selection snacks onde-onde. This study aims to identify, determine consumer perceptions of adolescents and to analyze the factors that influence adolescent psychological consumers on product purchasing decisions snacks onde - onde Mojokerto. Consumer preferences teen neighbor snacks Mojokerto onde-onde on purchase decisions are consuming products Adolescent snacks Mojokerto onde-onde just try and snack when gathered with family on certain days. Consumer perceptions about products teenager snacks Mojokerto onde-onde on purchasing decisions that teens consider snacks onde-onde have a good quality, size snacks Mojokerto onde-onde are quite large, and a sense of belonging snacks onde-onde pretty good, soft textured, the condition is still in warm state, and quite useful but less popular among teenagers. Psychological factors are motivation, perception, learning, beliefs and attitudes jointly influence the purchasing decisions snacks products Mojokerto onde-onde. Keywords: Psychological consumers, adolscent, onde-onde snacks } }