@thesis{thesis, author={Nico Respati}, title ={ NICO RESPATI, EFEKTIVITAS PESAN IKLAN PROGRAM KELUARGA BERENCANA (KB) PADA MAJALAH VE (Studi Deskriptif Kuantitatif Efektivitas Pesan Iklan Program Keluarga Berencana (KB) “Menikah di Usia Matang Masa Depan Cemerlang” pada Majalah Ve Terha}, year={2015}, url={http://eprints.upnjatim.ac.id/7197/}, abstract={The background of this issue aims to determine how effective advertising message Married at the age of adult, Future Shining on couples of childbearing age in Surabaya. In this study, researchers used a method of Direct or Direct Determination Rating Rating Method. The sampling used in this study is a questionnaire. The sample in this study were drawn 100 people Couple Eligible voters aged 20-45 years and residing in Surabaya. Respondents in this study are scattered in five regions in Surabaya. Results of processing data obtained through questionnaires spread it can be concluded that the effectiveness Message Advertising Program Family Planning (KB) at Ve Magazine in Surabaya is effective. Respondents felt the ads have been able to influence them to follow the family planning program. } }