@thesis{thesis,
		author={Chyintia  Ayunda},
		title ={MOTIF MASYARAKAT SURABAYA DALAM MENONTON
PROGRAM ACARA “TAU GAK SIH?” DI TRANS 7
(Studi Deskritif Kuantitatif Tentang Motif Masyarakat Surabaya Dalam
Menonton Program Acara “Tau Gak Sih ?” di Trans 7) },
		year={2017},
		url={http://eprints.upnjatim.ac.id/7678/},
		abstract={The purpose of this research was to determine how the motives of
Surabaya community to watch ?Tau Gak Sih ?? program on Trans7. This program
displays a variety of interesting things that given a lot of information, education, and
entertainment. From this study it can be seen how the motives of Surabaya
community with indicators of low, medium, and high toward Tau Gak Sih ?
program.The theory that used in this study is uses and gratifications model. In the
motives classification are using Mc.Quail?s categories that are: Cognitif, personal
identity, integration and social interaction, entertainment. The method that used is
descriptive quantitative. The populations of this study are Surabaya community that
watching Tau Gak Sih ? program with respondents age limit is 15 years and older.
The sampling technique in this study is Purposive Sampling technique that is the
respondents have made specific criteria researchers based on research goals. The
results are showed that from the four motives of respondents, the information motive
has the highest percentage. These results have relevance that Tau Gak Sih ? program
has information theme and the content of the program includes a variety of
information.
Keywords: Motive, Surabaya Community, Tau Gak Sih ? program. }
		}