@thesis{thesis,
		author={RACHMAT   RISFANDI},
		title ={PEMAKNAAN IKLAN ROKOK DJARUM 76 VERSI “TERDAMPAR” (Studi Semiologi Tentang Pemaknaan Iklan Rokok Djarum 76 Versi “Terdampar” di Televisi)},
		year={2010},
		url={http://www.upnjatim.ac.id},
		abstract={The purpose of this research is to find out the meaning which comminicated in
product advertising of Djarum 76 ?cat away? version o television. This research used
Roland Barthes analysis semiology, the meaning of the marker, the mark, the level of
denotation and connotation?s level. In this 29 seconds duration of the video, divided into
12 scene on television.
The method used a qualitative method. The data collection was done by
observising Djarum 76 ?cast away? version directly recorded in digital form, then capture
the video based on the frame work of semiotic analysis, as suggested by Roland barthes,
devide into the marker, the mark, level denotation and connotation level. The data
contained in the object of research is devided into three systems are set, property, nonverbal
signs, angle of capturing picture.
The conclusion of this research is the conclusion drawn from data analysis djarum
76 cigarette advertising ?cast away? version on television is displays elements of
friendship and javanese culture through Djarum 76 is cigarette advertising ?cast away?
version on television.}
		}