@thesis{thesis,
		author={ARY   NURYANSYAH EKA PUTRA.},
		title ={PEMAKNAAN IKLAN AXIS DI TELEVISI ( Analisis Semiotika Iklan AXIS versi “Budi handuk dalam persidangan ngaku-ngaku murah” di Televisi).},
		year={2010},
		url={http://www.upnjatim.ac.id/},
		abstract={This study aimed to know the meaning of AXIS advertising "Budi handuk
in the trial so confession cheap" on Television.
The theory used in this research is a sign system theory, using an
approach to semiotics Charles Sanders Peirce. Qualitative descriptive method
used to know the meaning of the overall advertising AXIS version of "Budi
handuk in the trial so confession cheap" on Television.
Semiotic analysis method that divides a system of signs into icons,
indexes, and symbols. Referring also John Fiske semiotic analysis that divides the
film (advertising) into several main levels namely at the level of reality and
representation. So that researchers can interpret all the elements (talent, setting,
wardrobe, scene, slogan / tagline, camera angel, sound / voice, etc.)
Based on the analysis of signification ad researchers AXIS version of
"Budi handuk in the trial so confession cheap" on television with Peirce's semiotic
approach, it can be concluded: In the visualization of these ads are clearly contain
elements of satire and shows that the AXIS participate in the phenomenon of fare
wars between providers . In this ad shows how open and free competition among
providers of telecommunications business.}
		}