@thesis{thesis,
		author={Anis  Sulastri},
		title ={ANALISIS SWOT DALAM PERUMUSAN STRATEGI PENINGKATAN
KEPUASAN PASIEN RAWAT JALAN INSTALASI FARMASI
RUMAH SAKIT UMUM JATI HUSADA
KARANGANYAR},
		year={2016},
		url={http://librepo.stikesnas.ac.id/112/},
		abstract={The intense competition in hospital are required companies enganged in
one of them is Installation Pharmacy of Hospital must have strategy in order
competitions and expland it?s business, necessary capabilities to analysis internal
and external bariers. Reaseacrh was aimed to know level of outpatients
satisfaction and formulating strategy to improve patients satisfaction.
The reseacrh design was descriptive explorative used two instruments,
questionnaries to 92 outpatiens was selescted by sistem random sampling. Result
questionnaries used to gap analysis with servqual method and result interview
with Chief Installation Pharmacy of Hospital to formulating strategy with SWOT
method.
Research result showed positive gap on 5 service dimention. The highest
gap point is 0,81 (counseling with pharmacist) and lowest gap point is 0,18
(services regardless of social status). Persentage level of satisfaction are 26,8%
very satisfied, 70,8% satisfied% and 2,4% unsatisfied. Result of analysis SWOT
is located in quadrant I by implementing aggresive strategies. Alternative
strategies in order was improve quality and quantity service of pharmacy, expand
the range of service, develop sosial activities be routine activities.}
		}