@thesis{thesis,
		author={Wahyono  Agus},
		title ={Pengaruh Consumer Product Knowledge, Brand Name dan Preference Match terhadap Willingnes to Pay for Customization Process},
		year={2006},
		url={http://repo.usni.ac.id/945/},
		abstract={The background of this research was to investigate the role of brand name in consumers' decisiion making during a customization process, and develops a conseptual understanding of the factors influencing the role of brand name from a "search vs. experience" perspectives}
		}