@thesis{thesis,
		author={Atmaja  Jacqueline Margaret Surya},
		title ={PENGARUH  PRODUK, HARGA, LOKASI  DAN KUALITAS LAYANAN  TERHADAP  KEPUASAN  PELANGGAN  DI HOTEL WIJAYA  1  SUMENEP MADURA},
		year={2018},
		url={http://repositori.ukdc.ac.id/167/},
		abstract={Tourism is one of the sectors that become the driving force in the country's economic growth. The diversity of tourist destinations in Sumenep regency, Madura brings a
positive factor in the increase of tourist visits, so it takes a hotel with good quality. Hotels as one means of accommodation in the tourism industry. The increasing
number of hotels that have sprung up has led to increasingly intense competition. The product, price, location and quality of service offered by each  hotel  are  different,  with  the  same  goal  that  is  to  increase  customer satisfaction through quality improvement of service quality so as to maintain and develop their business. The purpose of this study is to determine the effect of product, price, location and
quality of service to customer satisfaction in Hotel Wijaya  1  Sumenep  Madura. This  type  of  research  is  quantitative  and  use purposive sampling sampling
technique. The data used in the study is the primary data with samples taken 100 people. While the analysis technique used is multiple regression analysis. Product
test results (X1) show that nilat t arithmetic1,161
<value ttable 1,985, so it can be concludedtidak affect to customer satisfaction (Y) at Hotel Wijaya 1 Sumenep, Madura. The result of price test (X2) shows that nilat
t  arithmetic1.064  <ttable  value  1,985,  so  it  can  be  concluded  not  affect  to customer satisfaction (Y) at Hotel Wijaya 1 Sumenep, Madura. The result of
location test (X3) shows that nilat t arithmetic0,991 <ttable value 1,985, so it can be concluded not affect to customer satisfaction (Y) at Hotel Wijaya 1 Sumenep,
Madura. The result of the quality of service test (X4) shows that nilat t arithmetic 4,422> ttable value 1,985 and significance level 0,000 <0,05, so it can be
concluded  have  a  significant  effect  on  customer satisfaction  (Y)  at  Wijaya  1 Sumenep, Madura. Berdasarkan multiple linear regression, the greatest contribution is the quality of service (X4) of 54.9% in affecting customer satisfaction.}
		}