@thesis{thesis,
		author={Cynthia. W  Fransisca},
		title ={Pengaruh Product, Price, Place, dan Promotion Terhadap Keputusan Pembelian  Handphone  Nokia  di Surabaya  Selatan},
		year={2012},
		url={http://repositori.ukdc.ac.id/364/},
		abstract={Development    of  communication    technology    today   is   very   fast   and   quick. Phenomena  that  exist  today,  many  people  who  use  communication  through  the phone.  Of mobile-phones   available  today,  many  found  Chinese  products   into Indonesia,  but  on the  ground  Nokia  mobile  phones  do not  compete  with  China. The  purpose   of  this   study  was  to  determine   the  product,  price,  place,  and promotion  and the simultaneous  influence purchasing  decisions partially  on Nokia mobile phones in South Surabaya.
In this study the object of this research is the product, price, place,  and promotion, which  have   an  influence   on  purchasing   decisions   by  Nokia   products   Nokia consumer  research  subject  is located  in  South  Surabaya.  Sampling  in this  study conducted   probability   sampling   with   a  sample   of  100  respondents.   Testing research  using  multiple  linear  regression  models.  Measurement   scale  used  is  a Likert scale.
The results  showed that the product,  price, place,  and promotion  have  a positive influence  on the purchase  decisions  of Nokia  handphone  in South Surabaya.  The F  test  results  proved  that  the  variable  products,  pricing,  distribution/place   and promotion   jointly    influence   the   Nokia   Mobile   purchase   decision   in   South Surabaya,  where  the  value  Feotn  >  Fae  is  13.330  >  2.47.  By  using  the  t  test proved  that:  the product  (X;)  influence  on purchasing  decisions  of Nokia  Mobile in South Surabaya,  proved  ton > Tae  is 2.759 >  1.985,  the price  (X)  does not affect the Nokia Mobile purchase  decision in South Surabaya, proved teont TTable is  1.010   <  1.985,   the  distribution/point  (X3)  had  no  effect  on  Nokia  Mobile purchasing  decisions  in  South  Surabaya,  proved  tcount  < TTable  is  1.670 < 1.985, and  promotion  (X4)  influence  on  Nokia  Mobile  purchasing  decisions  in  South Surabaya,  proved teot > Tate  is 2.760 > 1.985.  From the research results  can be obtained  evidence  that the promotion  (X)  is the dominant  of the other variables, proved  tcount  = 2.760,  followed  by  the  other  variables  in  a sequence  that  is the product  of (X)  = 2.759,  distribution/point  (X3)  =  1.670,  and  the  price  (X)=
1.010.}
		}