@thesis{thesis,
		author={Septavianus  Hokky},
		title ={Pengaruh Kualitas Layanan, Harga dan Lokasi Terhadap Kepuasan Konsumen di Toko Hokky Elektronik Tuban},
		year={2016},
		url={http://repositori.ukdc.ac.id/394/},
		abstract={For  the  sake  of  maintaining  business  continuity  in  the  midst  of  a  highly competitive business competition, a company must provide satisfaction to its customers. These can be done by improving the quality of service, provide competitive pricing, and strategic location. In this study, researchers analyzed more specifically about the impact of service quality and price to customer satisfaction Hokky Electronic Stores Tuban. The population in this study is that consumers shop Hokky Electronics Tuban by the  number  of  respondents  was  100  persons.  The  analytical  method  used  is multiple linear regression. Hypothesis testing using F test and t test at 5% significance level. The indicators examined three: quality of service, price, and location.
The results showed the following results: quality of service, price, and location together have a positive impact on consumer satisfaction Hokky Electronic Stores Tuban, while the quality of service, and the location and significant impact on customer satisfaction. Price did not have a positive impact and no significant effect on customer satisfaction Hokky Electronic Stores Tuban.}
		}