@thesis{thesis,
		author={Pratama  Hastiyalianto Putra},
		title ={Analisis Pengaruh Atribut Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Dan Loyalitas Merek (Studi Kasus Abuba Steak Cipete)},
		year={2011},
		url={http://repository.ibs.ac.id/1191/},
		abstract={This  is  a  research  which  observes  the  relationship  between  product  attributes, service  performance,  customer  satisfaction  and  brand  loyalty  to  Abuba  Steak Restaurant.  The  product  attributes  is  measured  through  some  attributes  such  as taste,  scene,  quality,  price,  and  brand  reputation.  The  service  performance  is measured     through     five     dimensions     which     are     tangibles,     reliability, responsiveness,  assurance,  and  emphaty.  Meanwhile,  the  customer  satisfaction only  measured  by  whether  customer  satisfied  or  not.  The  brand  loyalty  is measured  through  some  attributes  such  as  habitual  behaviour,  switching  cost, liking  of  the  brand,  and  commitment.  The  result  of  the  research  reveals  that customer  satisfaction  and  brand  loyalty  levels  to  The  Abuba  Steak  Restaurant tends to be good. Besides that, attributes product and service performance can be used   for   measured   the   brand   loyalty   directly   without   through   customer satisfaction.  Thus,  the  result  of  the  research  is  relevant  and  at  the  same  time supports the theory of brand loyalty.
Keywords: product attributes, service performance, customer satisfaction, brand loyalty.}
		}