@thesis{thesis, author={Kesumawardhani Angie}, title ={Pengaruh Suku Bunga Kupedes, Produk Domestik Bruto (PDB), Jumlah BRI Unit, Dan Program Kredit Usaha Rakyat (KUR) Terhadap Outstanding Kupedes Di PT Bank Rakyat Indonesia, Tbk. Periode 2002 - 2009}, year={2011}, url={http://repository.ibs.ac.id/1195/}, abstract={Most businesses in Indonesia are Micro, Small, and Medium Enterprises (MSME). MSME have a significant role on the economy. In banking sector, the credit financing in MSME gives many benefits. This evidence pushes the demand of micro banking market. From the moment it?s established, BRI who has a business focus in MSME through credit financing program which is Kupedes, should know the important factor that have tobe maintain to keep the growth of its credit finance. This research uses multiple linear regression analysis to determine the influence of independent variables on dependent variable. Independent variables in this researchrepresented by Kupedes interest rate, Gross Domestic Product (GDP), number of BRI Units, and Kredit Usaha Rakyat (KUR) Program, while the dependent variable is reflected by outstanding Kupedes. This research are processed by the statistical software SPSS 16.0 and Eviews 5 The results of this study indicates that Kupedes interest rate, Gross Domestic Product (GDP), number of BRI Units, and KUR program have significant influence on outstanding Kupedes simultaneously. In addition, Kupedes interest rate, GDP, and number of BRI Units also have significant influence on outstanding Kupedes partially, while KUR program has no significant influence on outstanding Kupedes partially. Keywords: Outstanding Kupedes, Kupedes rate, GDP, BRI Units, KUR Program} }