@thesis{thesis,
		author={Syahliandra  Dibya Sasmaya},
		title ={Analisis EXPERIENTIAL MARKETING Terhadap Brand Loyalty Pada Arena Bermain X},
		year={2012},
		url={http://repository.ibs.ac.id/1213/},
		abstract={Experiential   marketing   may   have   advantages   in   some   situations,   including preventing  decline  in  the  brand,  to  differentiate  products  with  competitors  products,  to create the image and corporate identity, to promote innovation and lead to a trial, purchase, and  the  most  important  thing  is  loyalty.  Therefore,  experiential  marketing  is  very  effective for marketers to build brand loyalty through the aspects of sense, feel, think, act and relate. Application of marketing experience in the marketing world in Indonesia today is enough to play, seen from marketing awards are often organized by various institutions in the domestic market. "Arena Bermain X" is a brand or company that tries to offer experiences to children through  playground  service.  "Arena  Bermain  X"  is  its  own  award  winning  "The  Best Experiential Marketing" in 2009 and 2010 Marketing Award. This  study  uses  six  variables:  sense,  feel,  think,  act,  relate  and  brand  loyalty.  The population for this study is ?Arena Bermain X? customers, and samples are taken from only 100 persons. Calculations and analysis used to determine a direct relationship between the independent  variables  consisted  of  sense,  feel,  think,  act  and  relate  with  the  dependent variable that is brand loyalty either partially or simultaneously.  The  result  of  calculation  and  analysis  show  that  there  is  a  significant,  positive  and unidirectional between each independent variable (sense, feel, think, act, and relate) to the dependent  variable  (brand  loyalty)  either  partially  or  simultaneously.  Also  found  that consumers "Arena Bermain X" is at the most satisfied buyers. Keywords: experiential marketing, sense, feel, think, act, relate, brand loyalty.}
		}