@thesis{thesis,
		author={Vittorio  Elvin},
		title ={Analisis Dan Strategi Pemasaran Bayu Buana Di Timor Leste (Studi Kasus Pada VIP Travel Agent Di Dili)},
		year={2012},
		url={http://repository.ibs.ac.id/1232/},
		abstract={Marketing  strategy  deals  with  product  and  its  distribution,  pricing,  and  selling.  Bayu Buana product, in the case of this research, is international connecting tickets (from Denpasar, Singapore,  and  Darwin).  It  sells  the  tickets  to  people  going  out  from  and  coming  in  to  Timor Leste. PT Bayu Buaya Tbk (Bayu Buana) Head Office is based in Jakarta, and it is accreditated by  IATA  (International  Air  Transport  Association).  Bayu  Buana  since  2007  formaly  penetrates Timor  Leste  market  through  appointing  several  travel  agents  in  Dili,  including  VIP  Travel Agent, Lda (VIP Travel Agent). As  UNMIT  (United  Nations?  Mission  Integration  in  Timor  Leste)  will  be  completed  in 2012,  and likely will other UN (United Nations?s) Agencies ? as the country working toward its self administration, Bayu Buana will be exposed to a declining demand for the tickets. Another threat comes from the government who will approach IATA to promote its domestic travel agents to  get  IATA  accreditation,  when  it  happens,  local  travel  agents  would  be  able to  directly  issue international air tickets, thus no longer need to partner with Bayu Buana. On the other hand, the good  news  is,  Timor  Leste  promissing  economic  development,  which  will  attract  expatriates foreign investors coming to Timor Leste, and create market opportunity for Bayu Buana to sell international flights.         Applying  SWOT  analysis,  thiscase study  has  scanned  external  industrial  factors,  and observed  Bayu  Buana  strengths  and  weaknesses  (internal  factors) ?including  its  vision  and mission, to look for some feasible strategies. Overall, the internal and external factors analysis has included IFE, EFE, CPM, SWOT, SPACE, IE, and Grand Strategy Matrixs. The study then continued by using QSPM to analyse which approaches canbest represent the opted marketing strategy.  This  study  has  formulated  acquisition  strategy    for  local  travel  agent by  aquiring  some shares  in  VIP  Travel  Agent.  This is  inanticipation of  greatercompetition  from  local  travel agents when they can get the accreditation from IATA. Keywords: SWOT analyis, marketing strategy, pricing, product distribution, services.}
		}