@thesis{thesis,
		author={Fanora  Febrika Rizki},
		title ={Pengaruh Atribut Produk Terhadap Loyalitas Konsumen Pada Produk Ice Cream Magnum},
		year={2012},
		url={http://repository.ibs.ac.id/1269/},
		abstract={The  purpose  of  this  research  was to  identify  what  kind  of  attributes  will  be considered  by  consumers  in  assessing  a product  and  identifying  the  influence of attributes product to  consumer  loyalty  of Magnumice  cream.  The  contribution  of  consumer  loyalty will increase revenue from reorder sale. Product attributes are the important things to gain customer loyalty. This  research  uses  two  methods,  firstly: exploratory,  this  method  is  use to  identify product  attributes  which  are  important  to  consumers,  secondly: regression,  this  method  is use to determine the effect of each dimension that is formed from the exploratory research on customer loyalty to customer loyalty. Based  on  the  analysis,  there  is  a  conclusion  that  there  are  five  dimensions  of  ice cream?s product  attributes,  such  as  the  Product  Quality,  Convenience  of  Consumption, Comfort of Consumption, Customer Service, and Product Design and Packaging. From the T-test results indicates that the variable Product Quality and Comfort of Consumption have a significant relationship with Consumer Loyalty. Keywords: Product Attributes, Customer Loyalty, Magnum, Ice Cream.}
		}