@thesis{thesis,
		author={Hadiatama  Merdeysa},
		title ={Faktor-Faktor Yang Mempengaruhi Customer Loyalty Pada Internet Service Provider Pengguna Firstmedia Di Jakarta},
		year={2012},
		url={http://repository.ibs.ac.id/1315/},
		abstract={The Purpose of this research is to know what factors have significant influence to customer loyalty  in  Internet  Service  Provider  FirstMedia  users  in  Jakarta.  For  testing  the  validity  from that  hypothesis  it?s  needed  a r elated  data  from  Customer?s  opinion.  Data  explored  based  one judgment and worker opinion from 185 respondents. The result of data analyze by Multiple Regression test shows that ? = -2,336 + 0,066X1 + 0,149X2+  0,047X3+  0,030X4+  0,390X5,  Service  Quality  variable  (  X1)  t  has  calculate  3,516, Customer Satisfaction variable (X2) t calculate 2,480, Corporate Image variable (X3) t calculate 0,64, Price Perception variable (X4) t calculate 0,370, Switching Cost variable (X5) t calculate 5,449.  By  using  level  significant  alpha  (5%)  hence  all  variables  in  this  research  statistically  is significant. Coefficient of determination (adjusted R2) 0,563, this thing means that independent variables can explain about dependent variables equal to 56,3%. F statistic test shows 48,486 it means that independent variable influences to customer loyalty in Internet Service Provider FirstMedia users in Jakarta. Based  on research  by Multiple  Regression  test,  it  can  be  concluded  that  the  variables  of Service Quality, Customer Satisfaction, Corporate Image, Price Perception and Switching Cost influence both individually and simultaneously. Keyword: Service Quality,   Customer   Satisfaction,   Corporate   Image,   Price   Perception, Switching Cost, and Customer Loyalty.}
		}