@thesis{thesis,
		author={Simaguci  Restia},
		title ={Pengaruh Manajemen Hubungan Pelanggan Terhadap Inovasi Produk Pada Usaha Mikro Kecil Dan Menengah Di Perkampungan Industri Kecil, Pulo Gadung},
		year={2012},
		url={http://repository.ibs.ac.id/1390/},
		abstract={This  research  studies  about  the  effects  of  customer  relationship  management  to product innovation in the small and medium micro enterprises in Small Industry Area (PIK) at  Pulogadung.  Four  dimensions  of  customer  relationship  management  are  information sharing, customer involvement, long-term partnership, and joint problem-solving. This  study  use  multiple  regression  analysis.  Data  are  obtained  by  distributing questionnaires to 86 employees of SMME?s garment producers in Small Industry Area (PIK) at Pulogadung. The  results  of  this  study  indicate  that  there  are  positive  and  significant  influence between  customer  relationship  management  to  product  innovation.  This  occurs  because SMEs have implemented customer relationship management to product innovation. The  practical  implications  of  the  findings  indicate  that  not  all  CRM  activities contribute  to  product  innovation.  Managers  should  develop  CRM  based  on  the  customer expectation in order to improve customer loyalty to the company. Keywords:    Customer    Relationship    Management,    Information    Sharing,    Customer Involvement,    Long-term    Partnership,    Joint    problem    Solving,    Product Innovation.}
		}