@thesis{thesis,
		author={Prasetyo  Adhi Mulya Puspo},
		title ={Analisa Pengaruh Kualitas, Harga,Merek,Fasilitas Dan Model Terhadap Keputusan Pembelian Hp Blackberry (Studi Kasus Pada Mahasiswi STIE IBS)},
		year={2012},
		url={http://repository.ibs.ac.id/1420/},
		abstract={The  objectives  of  the  research  are  to  know  the  effects  of  quality,  price,  brand, facilities  or  feature,  and  models  of  BlackBerry  mobile  phone  towards  the  consumers' decision making in purchasing BlackBerry mobile phone, and to identify what factors have a dominant effect on the consumers' decision making of  purchasing BlackBerry mobile phone in STIE IBS. After  an  examination  of  145  respondents  by  multiple  regression  analysis,  the  study found that : (1) the significance value of  0.000 or 0.000 ? 0.05. This indicates that there are significant  effects  of  of  quality,  price,  brand,  facilities,  and  models  of  BlackBerry  mobile phone  towards  the  consumers'  decision  making  in  purchasing  BlackBerry  mobile  phone  in STIE  IBS.  Thus,  the  fourth  hypothesis  could  not  be  ignored.  (2)  Among  the  independent variables that were examined, facilities or feature has a dominant and significant effect on consumers'  decision  making  in  purchasing  BlackBerry  mobile  phone.  (3)  Viewed  from  the collective  test  of  factors  on  consumers'  decision  making  in  purchasing  BlackBerry  mobile phone, then: (a) Obtained a strong correlation between X1, X2, X3, X4, X5 due to R> 0.5 is 26.3% (adjusted R square) influence on purchasing decisions, while the rest  are caused by other factors that is not examined. (b) On the variable facilities is seen that p value of 0.001 or 0.000 ? 0.05, so that it can be said H0 could not be rejected, which means the facilities variable  significantly  influence  the  consumers'  decision  making  in  purchasing  BlackBerry mobile  phone,The  findings  show  that  facilites  or  feature  has  a  very  significant  effect  of decision making in purchasing BlackBerry mobile phone.}
		}