@thesis{thesis,
		author={Kurniasari  Fitriana},
		title ={Analisis Perbandingan Elemen-Elemen Ekuitas Merek Pada Harian Surat Kabar Seputar Indonesia Dan Kompas},
		year={2011},
		url={http://repository.ibs.ac.id/1508/},
		abstract={The purpose of this research is to measure the elements of brand equity on Seputar Indonesia newspaper, and Kompas. There are four variables that used to measure brand equity: brand awareness, brand association, perceived quality, and brand loyalty. This research applied at Cimanggis society, Depok, the sample used is about 100 respondents. Technique of analysis for this research is T test with independent sample test. The resultafter compute T test for each variable, found that the significant value is 0,000 below the level of significance which is used (alpha = 0,05), so hypothesis that implies there is difference between brand equity of Seputar ndonesia Newspaper and Kompas n be accepted.
Keyword: Brand Equity, Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty.}
		}