@thesis{thesis,
		author={Al Rasyid  Johan},
		title ={Analisis Brand Loyalty Pengguna Kartu Kredit Manchester Unites},
		year={2010},
		url={http://repository.ibs.ac.id/1704/},
		abstract={ThisresearchisaimsforknowingthedegreeofbrandloyaltyfromManchester Unitedcreditcardholderandtheperspectiveofloyaltyfrompersonal characteristic,whichdividesfromfansandnonfansofManchesterUnited.The captiveoftherespondentsfromthecustomerofBankDanamonwhomalready hadManchester United credit card andhavebeen useditfor several transactions
Theresultsofthisresearchupon90respondentsindicatethat:(1)Thelevelof switcherbuyerislowwith1,833averagescore.(2)Thelevelofhabitualbuyeris lowwith2,341averagescore.(3)Thelevelofsatisfiedbuyerishighwith4,054 averagescore.(4)Theleveloflikesthebrandishighwith3,887averagescore. (5)Thelevelofcommittedbuyerishighwith4,129averagescore.(6)Thereare nodifferentperceptionbaseson personalpreference aboutchoosing a creditcard fromfansandnonfansofManchesterUnited.Thismatterindicatethat ManchesterUnitedcreditcardhaveahighlevelofloyaltydegreefromthose5 dimensions
Theresultsofthisresearchupon90respondentsindicatethat:(1)Thelevelof switcherbuyerislowwith1,833averagescore.(2)Thelevelofhabitualbuyeris lowwith2,341averagescore.(3)Thelevelofsatisfiedbuyerishighwith4,054 averagescore.(4)Theleveloflikesthebrandishighwith3,887averagescore. (5)Thelevelofcommittedbuyerishighwith4,129averagescore.(6)Thereare nodifferentperceptionbaseson personalpreference aboutchoosing a creditcard fromfansandnonfansofManchesterUnited.Thismatterindicatethat ManchesterUnitedcreditcardhaveahighlevelofloyaltydegreefromthose5 dimensions}
		}