@thesis{thesis,
		author={Irnawati  Rebekka},
		title ={Analisis Proses Pengambilan Keputusan Konsumen Dalam Memilih Jasa Perbankan Syariah},
		year={2009},
		url={http://repository.ibs.ac.id/1710/},
		abstract={The changes in the banking system have created a new dimension in the banking
industry. The difference between Islamic and non-Islamic banks is an Islamic
sharia'h principles which not use interest in their operation. lslamic banks face
strong competition from both Islamic and non-Islamic banks. Hence, it is of
paramount importance to assess the marketing effectiveness of the Islamic Banks.
The main purpose of this study is to evaluate the decision making process of
consumer who had to choose Islamic bank. There are also six major Purpose of
this study such as to identify the characteristic of consumer Islamic bank, to
identify the most favorite product of islamic bank, to identify motivation of
consumer when they use Islamic bank's product and etc. The Loots of the analysis
of this study are frequencies, crosstabs analysis, factor analysis, mean score
analysis and also semantic-differential scale.
Keywords: Islamic Sharia'h banks, consumer behavior, analysis factor}
		}