@thesis{thesis,
		author={Simatupang  Sandi},
		title ={Analisis Faktor Yang Mempengaruhi Kepercayaan Nasabah Dalam Pembelian Produk Asuransi Jiwa Pada Bank (Bancassurance) Di Jabodetabek},
		year={2019},
		url={http://repository.ibs.ac.id/357/},
		abstract={Bancassurance is the new insurance selling model that is hybrid for giving two benefits at once, for the insurance  company  and  for  Bank.  The  benefit that  bancassurance  sell to  Bank customer  is the  benefits protection donation life insurance and investment in the form of the value cash. Bancassurance benefit for the Bank customer not have a much different from the other selling model of the insurance product. To  know  analysis  factors  affecting  kind  of trust  customerfor  decryption  the  purchase  of  insurance  from bank  that  what  we  call  bancassurance  in  Jabodetabek.  Writes  process  data  is  descriptive,  crosstab analysis, factors and regression. Research  show  us  that  credibility  life  insurance  company,  credibility  Bank  seller,quality  of  service  from sales person to Customer Trust and to decision of purchase bancassurance product. The result show that all  variable  have  an  affect  directly  and  influential  in  significant  to  Customer  trust  and  also  have  the significant to the decision of purchase bancassurance product. Keyword: Bancassurance, Customer Trust, the Purchase Decision, Company Credibility.}
		}