@thesis{thesis,
		author={Sari  Yunita Wulan},
		title ={Pengaruh Bauran Pemasaran Jasa 7P Terhadap Kepuasan Konsumen J.CO Pejaten Village},
		year={2014},
		url={http://repository.ibs.ac.id/804/},
		abstract={The main objectives of this research were to identify attributes that influence customer satisfaction  in  J.CO  Donuts  and  Coffee  branch  Pejaten  Village,  Jakarta.  The  variables included in this research are product, price, promotion, place, people, process dan physical environmentas independent variables and customer satisfaction as the dependent variable. The method used in this research is quantitative method that will describe the influence of      marketing   mix   (product,   price,   promotion,   place,   people,   process   dan physical environment)  towards the customers satisfaction in  J.CO Pejaten Village. The research was conducted   on   customers   who   are   in   J.CO   Pejaten   Village   using   self-administered questionnaires  sent  to  a  sample  of  100  respondents. Analysis  method  for  this  research: validity  and  reliability,  the  classic  assumption  test,  multiple  regression  analysis,  hypothesis testing by t test and F test, and analysis of determination coefficient (R2).Results  of  this  research  shows  there  were  positive  significant  relationship  between promotion and people with customer satisfaction. The Sig value of product is 0,051>0,05. It show  Ho1  is  rejected,  it  means  there  is  no  significant  relationship  between  product   with consumer satisfaction. However, the Sig value of product has only difference 0.001. That is a reason  why  the  product  can  be  said  as  marginally  supported,  where  product  exists  on  the boundary line. While, there is no significant relationship between price, place, process and physical environment with consumer satisfaction. Keyword  :  marketing  mix, product, price,promotion, place, people, process, physical envidence, customer satisfaction.}
		}