@thesis{thesis,
		author={Sari  Annisa Permata},
		title ={Perceived Web Site Ethics Of Online Retailers’ Sebagai Penggerak Trust Dan Attitude Serta Implikasinya Pada Intensi Behavioral: Suatu Penelitian Pada: ZALORA},
		year={2015},
		url={http://repository.ibs.ac.id/846/},
		abstract={The  purpose  of  this  study  is  to  examine  the  effect  of  consumers?  perception  of  online retailers? ethical behavior on consumer re-purchase and revisit intentions. A sample of 150 ZALORA online shoppers was employed to test the relationships between perceived web site   ethics   of   online   retailers   and   the   intention   to   re-purchase   and   revisit.   The measurement model and structural relationships were estimated using AMOS 21. Results show that perceived ethics of an Internet retailer?s web site significantly affect consumers? trust  and  attitudes  to  the  retailer?s  web  site  that  eventually  have  positive  impact  to  re-purchase  and  revisit  intentions.  Trust  toward  retailers  web  site  was  positively  related  to attitude  toward  the  site.  The  result  do  not  show  support  for  a  direct  effect  between perceived  web  site  ethics  and  trust  toward  retailers  web  site  to  behavioral  intention,  but attitude toward retailers web site mediate these effect. The findings support the idea that desite the physical distance between online retailers and customer, behaving ethically has an  effect  on  revisit  and  purchase  intentions.  This  suggest  that  ZALORA  should  invest methods that strengthen consumers trust and attitude of web site. To convey a sense of ethics  of  the  web  site,  web  site  should  ensure  that security  policies  are  easy  to understand,  make  a  point  to  explain  how  consumer  information  is  used,  avoid  deceptive practices of product characteristics, and fulfill the orders
Keywords:Web site ethics, Trust toward retailers web site, Attitude toward retailers web site, Re-purchase intention, Revisit intention}
		}