@thesis{thesis, author={Elvina Elvina}, title ={Analyzing The Effect of Stock Split Towards Stock Liquidity, Stock Returns, and Profitability of a Company}, year={2018}, url={https://repository.ipmi.ac.id/162/}, abstract={The purpose of this research (thesis) is to analyze the effect of stock split towards stock liquidity, stock return, and profitability of a company that is listed in Indonesia Stock Exchange (IDX). This research was categorized as event study. The research subjects were all corporates listed at Indonesia Stock Exchange. Purposive sampling covered 43 issuers companies in stock split during period of 2012-2016. Parametric analysis tools and non-parametric analysis tools to test hypothesis in this research were paired sample t-test, Wilcoxon Signed Rank Test and simple linear regression with dummy variables with the event window is 5 days before and 5 days after, and at the time of stock split. The results of this research showed the stock split give positive effect and a significant difference before and after stock split, and at the time of stock split of Trading Volume Activity and Average Abnormal Return, but there is negative effect with no significant difference in profitability of Return On Assets and Return on Equity. Keywords: Stock Split, Trading Volume Activity, Average Abnormal Return, Return On Assets, Return On Equity} }