@thesis{thesis,
		author={Nadhila  Adlina},
		title ={Distribution Channel Analysis of Citra Hotel Legian},
		year={2015},
		url={https://repository.ipmi.ac.id/446/},
		abstract={Citra Hotel, Legian Bali is a 5 stars luxurious hotel managed by M hotel chain management. The type of The  hotel is M?s Autograph Collection started the business since 12 December 2012.  This study focused on analyzing the performance of trade marketing, profitability of distribution channel and the best distribution channel for the hotel.  This study identified the company general analysis, distribution channels analysis by comparing the net value between 
the  non  ?  distribution  channel  revenue  and  distribution  channel  revenue,  and  statistical analysis using independent T ? test. There  are  5  factors  affected  the  revenue,  such  as  holiday  season,  social  &  culture, government,  technology,  competitors,  and  distribution  channels.  Distribution  channels  the hotel  use  are  wholesaler,  group  wholesaler,  e-channel  and  corporate  group.  Based  on 
independent T  ?  test,  the null hypothesis is accepted so there is no difference between the distribution channel and distribution channel strategy.  So, from the whole analysis, the best distribution  channel  for  Citra  Hotel  is  group  wholesale  total,  followed  by  wholesale  total. But, none of non distribution channel and distribution channel are profitable for the company.}
		}