@thesis{thesis, author={Muhammad Khalif Trisyanto}, title ={Motion Graphic Iklan Layanan Masyarakat Dampak Buruk Kebiasaan Begadang Bagi Mahasiswa}, year={2024}, url={https://repository.ittelkom-pwt.ac.id/11409/}, abstract={Sleep has an important role in maintaining human physical and mental health. The habit of staying up late, especially among students, can disrupt sleep patterns and result in negative impacts. This research describes the results of a questionnaire which shows that 31 IT Telkom Purwokerto students have the habit of staying up late, especially to complete assignments, resulting in a lack of rest time and an impact on physical and mental health. Academic stress factors can also disrupt circadian rhythms, affecting various body functions. Awareness of the dangers of staying up late needs to be increased, especially through public service advertisements. A case study involving a medical student who suffered a stroke as a result of staying up late highlights the serious risks of this habit. Interviews with doctors confirmed that staying up late can disrupt sleep patterns, affect body organs, and potentially cause health problems such as high blood pressure and obesity. This research designed a public service advertisement video using motion graphic techniques to convey the message visually and interestingly. By paying attention to survey results which show the public's interest in motion graphics, this video aims to increase awareness of IT Telkom Purwokerto students regarding the negative impacts of staying up late and encourage behavioral changes towards adequate and quality sleep. Keywords: Bad habit of staying up late; Motion graphic; Public service announcements;} }