@thesis{thesis,
		author={IMAM  MUFTI ALI},
		title ={PERANCANGAN COMPANY PROFILE PT. PARAMA BARA INTERCONTINENTAL SEBAGAI MEDIA PROMOSI},
		year={2024},
		url={https://repository.ittelkom-pwt.ac.id/11411/},
		abstract={PT. Parama Bara Intercontinental (PBI) is a coal trading export company. The main issue
faced by PBI is the lack of knowledge among potential clients about the offered products
and the company's identity, resulting in diminished credibility and difficulties in promoting
coal products. The purpose of creating a company profile is to provide comprehensive
visual information about the company, facilitating the target audience, particularly coal
importing companies, in seeking information and getting to know PBI better. This research
employs qualitative research methods and SWOT analysis in data collection. The study
produces a company profile book for PBI, affirming that the company profile can
effectively introduce the company to its target audience, especially coal importing
companies. Thus, the conclusion of this research highlights the significant role of crafting
a company profile in enhancing clients' understanding of products and the company's
identity, as well as expanding the company's marketing reach.
Keywords: Company Profile, Company Visual Information, Coal, Promotional Media.}
		}