@thesis{thesis,
		author={Anniza  Zannuba Arifah},
		title ={Desain Kemasan Sebagai Brand Identity Griya Batik Tegal},
		year={2024},
		url={https://repository.ittelkom-pwt.ac.id/11428/},
		abstract={The variety of batik motifs that exist in Indonesia has created variations according to the
region of origin of each. Creating batik motifs in accordance with the uniqueness and
philosophy of the local area, such as Griya Batik Tegal which sells various kinds of dry
batik motifs. However, Griya Batik Tegal does not yet have packaging that differentiates
its products from other products. The products are only packaged using plastic clips
which do not display the identity of Griya Batik Tegal. Thus, Griya Batik Tegal needs its
own brand identity so that potential consumers will better understand and get to know
Griya Batik Tegal through new packaging media. The design is made using a qualitative
research method that will obtain data using observation, interviews, documentation, and
literature studies. The author also uses the SWOT analysis method to determine
strengths, weaknesses, opportunities and threats to Griya Batik Tegal. The design
concept that will be created on the packaging is traditional and modern, where the author
elevates local traditions in a more contemporary way. As well as designing promotional
media such as}
		}