@thesis{thesis,
		author={Shan  Jonathan Alfa Nelwan},
		title ={Perancangan  video iklan sebagai media promosi program studi DKV di institut teknologi telkom purwokerto},
		year={2024},
		url={https://repository.ittelkom-pwt.ac.id/11434/},
		abstract={This research aims to design advertising videos as promotional media for
the Visual Communication Design Study Program (DKV) at the Telkom Institute of
Technology Purwokerto. The methods used include needs analysis to identify target
audiences, visual preferences and key messages. Creative concepts are developed
to produce relevant interesting ideas and themes. Storyboards are designed to detail
each scene for a cohesive storyline. Video production uses high-quality techniques
and equipment to ensure optimal visuals and audio. The results show that
advertising videos with attractive visuals and clear messages can increase
awareness and interest of prospective students. These videos are distributed via
social media platforms such as Facebook, Instagram, YouTube, and TikTok.
Evaluation of effectiveness through surveys and data analysis shows significant
increases in the number of views, likes, comments and shares. In conclusion, this
advertising video is effective in increasing the visibility and attractiveness of the
DKV Study Program and strengthening the positive image of the institution.
Keywords: Video, Promotion, Student}
		}