@thesis{thesis,
		author={Sarah  Fathi Anindhita},
		title ={Instagram Sebagai Media Promosi Minuman Cuple Cabang Purwokerto},
		year={2022},
		url={https://repository.ittelkom-pwt.ac.id/8257/},
		abstract={Promotion is one of the activities that have an important role in a business Promotion has a function to introduce a product of a company to the public, both online and offline. Offline promotions are promotions that are carried out directly in the field, for example distributing brochures or pamphlets to the public While online promotion is promotion carried our on social media platforms. In this modern era, many businesses are promoting online. because the information conveyed can immediately spread to many people at the same time. Similarly, what the object of this research is Cuple Purwokerto, which promotes its promotion through social media Instagram, but has not maximized the existing media. Therefore, this writing has the main objective to create promotional media in order to maxmize the promotional activities that have been carried out by Cuple Purwokerto. The data obtained by the author are data obtained from interviews with the owners of Cuple Purwokerto drinks, questionnaires, and direct observations ar the Cuple Purwokerto beverage booth directly. After getting the data the writer analyzes the data using the SWOT (Strength Weakness. Opportunity Threats) method to get a strategy that can be used in the design. The results of this writing will be in the form of Instagram feeds and stories for 30 days, and there are several supporting media, namely X-Banners coupons, menu books. brochures, posters, and key chains

Key words: Cuple Drink, Instagram, Promotion Media, Feed Story}
		}