@thesis{thesis,
		author={Serafina  Louise (1064048)},
		title ={Perancangan Media Promosi Event Branding Sebagai Pengenalan Objek Wisata Kampung Budaya Sindangbarang},
		year={2014},
		url={http://repository.maranatha.edu/10207/},
		abstract={Art and culture are important things for  people,  especially young people.  In fact the art and culture of 
Indonesia start to diminish since the modernization. This research aims of introducing the students and 
college  students  to  Sindangbarang  Cultural  Village  rich  in  art  and  culture  of  Indonesia.  However,
most of urban people are not aware of the existence of Sindangbarang, especially the youngsters.
The strategy to reach the youngsters  is through  their habit. Young people these days mostly use social 
media  to  get the  information,  so the  effective  promotional  media  used  is  website  and  social  media. 
Those  media,  will  present  various  information  about  arts  and  culture  as  well  as  the  activities  to  be 
carried  out.  Many students can easily join the cultural activities  so they will learn the art and cult ure 
effectively.  They  will understand that art and culture are the property to be  maintained and preserved. 
so that young people will be more aware of the arts and culture.
The  research  showes  that it is possible to reintroduce  art and culture of Indonesia  in  an  easy and fun 
way. This is the key to developing and maintain Indonesian art and culture in interesting ways.}
		}