@thesis{thesis, author={Fadly Muhammad}, title ={PENGARUH PERAN CELEBRITY ENDORSER RAISA DALAM IKLAN TVC ES KRIM MAGNUM CLASSIC VERSI FOR PLEASURE SEEKERS TERHADAP MINAT BELI KONSUMEN}, year={2015}, url={http://repository.mercubuana.ac.id/10058/}, abstract={Pengaruh, Peran, Celebrity Endorser, Raisa, Iklan, TVC, Es Krim, Magnum Classic, Versi, For Pleasure Seekers, Minat Beli, Konsumen} }