@thesis{thesis, author={Gunadi Nathanael Steven Nico}, title ={CULINARY INNOVATION AND NEW PRODUCT DEVELOPMEN : Nutritional Sport Food}, year={2023}, url={http://repository.ottimmo.ac.id/897/}, abstract={"The product that I sell is intended for people who like sports. This product is in jelly form which makes it easy for users to consume. Endurance jelly has substances that people need when exercising for a long time. The target market share is the lower middle class, this product is sold at only IDR 10,000 which is where this product is very economical compared to other products in circulation. Our product has raw materials, namely bananas and dates, both of which contain potassium which is very suitable for endurance sports. Our products have advantages, namely in terms of low prices but also have a position that is no less good than similar products out there. Keywords: Endurance Jelly, Banana, Dates, Sport"} }