@thesis{thesis,
		author={Oktobriando  Alvindo},
		title ={Analisis Pengaruh Variasi Yang Dirasakan, Kenyamanan Yang Dirasakan, Risiko Yang Dirasakan Terhadap Niat Beli Konsumen Pada New Retail Di Jakarta},
		year={2019},
		url={http://repository.podomorouniversity.ac.id/310/},
		abstract={In the midst of conventional retail companies gradually closing branches of its physical outlets, online retailers expanded their physical outlets on a large scale in Indonesia. Past research says that consumers retail shopping behaviour have shifted from shopping with only one channel (offline or online) to two channels (online and offline) and this is in line with the industry being developed by modern retailers. The purpose of this study is to identify the effect of perceived variety toward consumer purchase intention on new retail in Jakarta, Indonesia, the effect of perceived convenience toward consumer purchase intention on new retail in Jakarta, Indonesia and the effect of perceived risk toward consumer purchase intention on new retail in Jakarta, Indonesia.To answer the research objectives and test the hypothesis of this research, Structural Equation Model (SEM) Partial Least Square with SmartPLS 3.2.8 software is used as an analysis tool. The sample in this study amounted to 100 respondents who were new retail consumers in Jakarta using the purposive sampling method. This study proves that the perceived variety has a significant effect toward consumers purchase intention on new retail in Jakarta while perceived convenience has a significant effect toward consumers purchase intention on new retail in Jakarta and perceived risk has a significant effect toward consumers purchase intention on new retail in Jakarta (referring to the reversed statement of the questionnaire). In Addition, perceived variety, perceived convenience have a positive coefficient path as well and perceived risk have a highest path coefficient and negative. Based on these results, retailers are advised to expand facility in order to increase convenience and variation when shopping. Also retailers are recommended to scale up safety in terms of quality of the product and security of consumers information during shopping.}
		}