@thesis{thesis, author={Santoso Jessen}, title ={Desain Lampu Hias Dengan Mengaplikasikan Product Attachment Theory}, year={2020}, url={http://repository.podomorouniversity.ac.id/430/}, abstract={Product Attachment can be defined as the emotional connection of users with objects that occur specifically and significantly. Product Attachments have been widely studied in various disciplines, such as user needs, design strategies and product design. The three articles above agree that users have feelings for their belongings. This thesis will try to use product attachment theory as a method in the design thinking process in the emphatize phase. The design thinking process has been widely applied in the product design process. One product design is a room decoration product. Room design can reflect the user's character and perception. This research will develop research conducted by Daniel Orth (2018) by combining the inspiration phase with the photographic technique. The results of this study are decorative lighting designs that are expected to represent the user's characterood.} }