@thesis{thesis,
		author={Bagaskara  Pangestura Bisma},
		title ={Implementasi Komunikasi Pemasaran pada PT. Berteman Kreasi
Indonesia dalam Konser Musik Panggung Gandara 2023 di Bali},
		year={2023},
		url={http://repository.stietribhakti.ac.id/712/},
		abstract={As time goes on, economic development continues to increase from year to year, which continues to bring progress to many sectors, one of which is the entertainment sector, especially in the field of music. This is because music is an art that will never be separated from human life. This study aims to determine the marketing communication strategy and the implementation of the marketing communication strategy used by PT. Friends of Indonesian Creations in promoting the 2023 Gandara Stage music concert in Bali. This study uses a qualitative method with a descriptive approach, using techniques through observation, interviews, and documentation. The theory used in this study uses 4 promotion mixes, namely advertising using Instagram, radio, media partners, billboards, flyers, posters and banners. Direct marketing (Direct Marketing) by providing Ticket Boxes to sell tickets directly (on the Spot). Individual Sales (Personal Selling) by selling tickets among Schools, Students and Coffeeshops. Collaboration with Sponsorship as a tool to expand reach and help strengthen image.}
		}