@thesis{thesis,
		author={Dwi  Ismail Chasan},
		title ={ANALISIS KONTEN SOCIAL MEDIA RESTORAN KALPATREE BANDUNG},
		year={2020},
		url={http://repository.stp-bandung.ac.id/110/},
		abstract={The case study research aims to analyse the social media content of Kalpatree Bandung restaurant . This research study was conducted based on data obtained from the Instagram insights reports on that account as well as the entire Instagram feed totalling 696 , then counted with the consumer engagement rate formula , the open coding process and the coding sheets . Subsequently , the results were grouped in 4 classifications and 12 categories as indicators to determine self - promotion and value - adding . The results of the descriptive analysis obtained that the best content managed to earn 10.64 % and means having a good interaction indicators for the range of followers 10,000-25,000 with classification is image with detail post content and included in the category of emotional brand post . This acquisition shows that interesting and good content to be used belongs to the group.

Keywords : social media content , self - promotion , value - adding , interaction , consumer engagement , restaurant Kalpatree Bandung}
		}