@thesis{thesis,
		author={Cresensia Tanji  Angkat},
		title ={EFEKTIVITAS PENGGUNAAN MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI DI CV. MUKI TRAVEL YOGYAKARTA},
		year={2022},
		url={http://repository.stp-bandung.ac.id/1443/},
		abstract={nformation technology is currently developing so rapidly, digital 
media platforms are believed to have an impact that can influence human 
behavior on how a person communicates and socializes. This digitization 
process is carried out as a form of transformation to provide convenience 
in accessing information as well as alternative methods of long-distance 
communication, with this convenience many industry players, especially 
travel, are currently also taking advantage of the existence of social media 
as a promotional media. One of the travelers who use social media as a 
means of promotion is CV. Muki Travel which is a travel agency company
based in Yogyakarta, and the social media used is Instagram. Promotional 
activities through Instagram social media are currently in great demand 
because product sales can be aimed directly at the desired target market at 
an affordable cost, therefore this study aims to determine how much 
effectiveness the use of Instagram social media as a promotional media in 
CV. Muki Travel, using five dimensions, namely Attention, Interest, Search, 
Action and Share, through this research is also expected to be a benchmark 
for companies in using Instagram social media. The method used is 
descriptive research method with a quantitative approach with data 
collection techniques used. conducted through questionnaires and 
literature study. Determination of the sample is by using a purposive 
technique of 270 Instagram followers @mukitravel who are respondents in 
this study. The results of the assessment of the level of effectiveness of the 
use of social media Instagram CV. Muki Travel is currently good with an 
average score of 4.15, in this study also contains recommendations 
regarding the use of Instagram which are expected to help CV. Muki Travel 
in improving and maintaining the quality of CV. Muki Travel}
		}