@thesis{thesis,
		author={Intan  Fauziah},
		title ={PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN PADA MASKAPAI LION AIR JAKARTA},
		year={2022},
		url={http://repository.stp-bandung.ac.id/1454/},
		abstract={This study was conducted to determine the effect of independent variable, service 
quality, using the AIRQUAL model, which consists of five dimensions (Airline 
Tangible, Terminal Tangible, Personnel Service, Empathy, and Airline Image) on 
dependent variable, customer loyalty, which consists of two dimensions (attitudinal 
loyalty and behavioral loyalty) on Lion Air Jakarta Airlines. This study implements 
descriptive quantitative methods, and questionnaires are distributed as a means of 
collecting data from respondents. The sample of this research consists of customers 
who have used the services of Lion Air Airlines at least twice in the period from 2020 
to 2022 with Soekarno-Hatta as arrival and departure airports. A total of 96 
respondents participated in this study after going through the data checking stage. The 
data that has been collected then processed using a simple linear regression method 
using the SPSS 25 software program. Based on the results of data analysis, it can be 
concluded that service quality has an effect of 39.9% on customer loyalty.}
		}