@thesis{thesis,
		author={MARIA REGINA  DEANY GAMPAR},
		title ={PENGGUNAAN AISAS MODEL DALAM MENGUKUR EFEKTIVITAS INSTAGRAM PT JUSTATRIP},
		year={2022},
		url={http://repository.stp-bandung.ac.id/1456/},
		abstract={The use of social media Instagram has become commonplace in Indonesian 
society. Nowadays, Instagram can be used as a promotional medium by many 
companies, including companies in the field of Tour and Travel. PT Justatrip is one 
of the tour operators in Labuan Bajo that uses Instagram as the main promotional 
media. This study aims to see how effectively Instagram can be used as a 
promotional medium using the AISAS Model theory. The research method used is 
a descriptive research method with a quantitative approach, with a data collection 
tool in the form of a questionnaire, and is supported by interview data and 
literature. The number of samples taken is 100 samples/respondent. The results of 
measuring the effectiveness of PT Justatrip's Instagram using the AISAS Model are 
good (effective) in every dimension (Attention, Interest, Search, Action, Share), but 
still not achieving maximum results. Therefore, there are several recommendations 
in this study which are expected to help PT Justatrip to achieve maximum results 
in using Instagram as a promotional medium in the company.}
		}