@thesis{thesis,
		author={MUHAMMAD DAFHA  TAUFIQURAHMAN},
		title ={PERENCANAAN KONTEN PROMOSI MEDIA SOSIAL INSTAGRAM DI CV 
BELITUNG TRIP},
		year={2022},
		url={http://repository.stp-bandung.ac.id/1462/},
		abstract={CV Belitung Trip is a company engaged in the travel agency business that has been 
operating since 2018 and has had an active Instagram account since 2018 and has 
more than nine thousand followers. The purpose of this study is to plan social media 
content used for company promotion media using Regina Luttrell's (2019) theory, 
namely SOME (Share, Optimize, Manage, Engage). In this study using a qualitative 
approach with a descriptive method. Based on the research results, the company has 
not carried out promotions in an attractive manner, so it is necessary to plan in 
creating content for promotion based on the SOME model.}
		}