@thesis{thesis,
		author={MUHAMMAD RIZKI  FAUZY},
		title ={EVALUASI STORY SELLING VIDEO CONCEPT PRODUK PERJALANAN DI ANTAVAYA TOUR AND TRAVEL BANDUNG},
		year={2022},
		url={http://repository.stp-bandung.ac.id/1464/},
		abstract={The research with the title Evaluation of Story Selling Video Concept Travel 
Products in Antavaya Tour and Travel Bandung aims to find out how video story 
selling for promotions carried out by Antavaya. This research uses a qualitative 
descriptive research methodology. Researchers chose speakers in this study 
including Manager Antavaya Bandung, Admin Social Media Antavaya, 
Videographer, and Consumer from Antavaya. Researchers use research data 
collection techniques with interview techniques, documentation studies and 
observations with tools or data retrieval instruments using interview guidelines and 
checklists. Researchers use several techniques to analyze data, namely by reducing 
data, lysis coding with Atlas.ti software and drawing conclusions. To see the 
validity of the data, researchers use triangulation, namely triangulation of sources 
to compare the data that has been obtained. This research shows the results that 
the story selling video made by Antavaya Tour and Travel has not met all the key 
factors of story selling. The key factors of story selling are simplicity, Authenticity, 
Visibility, and Relevancy. The story selling video made by antavaya does not meet 
the criteria for simplicity, because the video made is a little redundant and lacks 
detailed information. The story selling video made by antavaya already meets the 
authenticity factor because the video made contains product information from 
antavaya itself and has content created by antavaya itself. The story selling video 
made by antavaya has met the visibility factor because the video made is uploaded 
to antavaya's social media accounts which are not private and can be seen by the 
entire wider community. And the story selling video made by antavaya has met the 
relatedness factor because the video made by antavaya has contained the products 
and services they offer. This research resulted in recommendations for making story 
selling videos that meet the four factors of story selling for Antavaya Tour and 
Travel in particular and for travel agents in general.}
		}